THE BLOG

29
Mar

BREAKTHROUGH CASTING- NYC: NON-UNION PSA , Fight Zika (RUSH CASTING)

 

*DIRECT BOOKING FROM SELF-TAPES AND REELS

*RUSH CASTING:  deadline to submit self-tape is 9pm Thursday, 3/31/16

 

PROJECT NAME:  Fight Zika PSA

PRODUCER:  Chris Conto

SHOOT DATES:  Tuesday 4/5/16

SHOOT LOCATION:  JFK Airport (must self-report)

USAGE:  NYS only TV and Radio, plus Web (Full Buyout)

RATE:  $1,800/ 8 hours + 10% agency fee, + $100 translation pay

 

SEEKING:  

 

[CAB DRIVER – BILINGUAL]

Male, 45-55 yrs, Latino/Hispanic, Bilingual –  Grizzled, seasoned NYC cabbie informing the public about the Zika virus.  STRONG ACTOR, MUST BE BILINGUAL.

 

SUBMIT A) REQUIRED INFO &  B) SELF-TAPE AUDITION COPY:

(RUSH CASTING:  deadline to submit self-tape is 9pm Thursday, 3/31/16)

 

A)  EMAIL REQUIRED INFO:

  1.  name/email/cell/city based & zip code
  2.  are you currently available Tuesday 4/5/2016?
  3.  current physical stats (height/weight/hair & eye color)
  4.  agency/contact name/email/cell (if applicable)
  5.  jpeg of CURRENT headshot/pics
  6.  pdf of UPDATED resume
  7.  jpeg of CURRENT selfie (MANDATORY-shoot from shoulders up, must clearly show face and hair length)
  8.  full URLs of your media links (MANDATORY)

 

B)  SELF-TAPE AUDITION COPY BELOW IN ENGLISH & SPANISH (must be able to translate AND transcribe)

 

I take lot’s of folks to the airport…and many are concerned about the Zika virus.

So I tell them what I hear on the news.  

If you’re going to South America, Central America, or the Carribean, be extra careful.  

And if you’re pregnant, you probably shouldn’t go at all.  

All the facts are at a new web site from New York State.  

Including how to get tested for free.  

Go to nysfightzika.com. And be safe this summer.

EMAIL:  dana@wearebreakthrough.com

SUBJECT LINE:  Fight Zika

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25
Mar

BREAKTHROUGH CASTING NYC: Seeking Non-Union BG for GIPHY

 

CLIENT:  Giphy

PRODUCER:  Traci Carlson

DIRECTOR:  Dark Igloo

PRODUCTION COMPANY:  Dark Igloo

PROJECT TYPE:  Web Video

SHOOT DATE:  April 5th OR 6th

LOCATION:  Brooklyn, NY

USAGE:  All media, in perpetuity

RATE:  $100/ 8 hours cash on set, snacks and drinks (meal provided depending on hours worked)

 

SEEKING:  

[NON-UNION BACKGROUND TALENT]

Females & Males, 35 and up, all ethnicities, to participate in a daytime talk show parody, a la Sally Jessy Raphael.

 

SUBMIT REQUIRED INFO:

EMAIL REQUIRED INFO:

  1.  name/email/cell/city based
  2.  current physical stats (height/weight/hair & eye color)
  3.  agency/contact name/email/cell (if applicable)
  4.  jpeg of CURRENT headshot/pics
  5.  jpeg of CURRENT selfie (MANDATORY-shoot from shoulders up, must clearly show face and hair length)

 

EMAIL TO:

johanna@wearebreakthrough.com (males only)
dana@wearebreakthrough.com (females only)

 

SUBJECT LINE:  GIPHY

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22
Mar

BREAKTHROUGH CASTING- CALIFORNIA: Mazda Journey, Non-Union On-Camera Spokesperson

 

*DIRECT BOOKING FROM SELF-TAPES AND REELS

*Deadline to submit self-tape:  9am Monday, 3/28/16

 

PROJECT NAME:  Mazda Journey, On-Camera Spokesperson

DIRECTOR:  Don Heatley

SHOOT DATES:  Monday 4/4/16

SHOOT LOCATION:  Corona, CA  (must self-report by car)

USAGE:  In-house only

RATE:  $500/ 8 hours + 10% agency fee, + $100 travel pay, paid on set (with overtime at $62.50/hour)

 

SEEKING:  

[ON-CAMERA SPOKESPERSON]

Females & Males, 30s, all ethnicities, STRONG ACTOR, TELEPROMPTER PRO to be the on-camera spokesperson to open and close each module (about half a page intro and outros for eight modules).  Must be versatile but not too corporate, more friendly, warm and easy going.

 

SUBMIT A) REQUIRED INFO &  B) SELF-TAPE AUDITION COPY:

(DEADLINE- 9am Monday, 3/28/16)

A)  SEND REQUIRED INFO:

  1.  name/email/cell/city based & zip code
  2.  do you own a reliable car to self-report to Corona, CA
  3.  current physical stats (height/weight/hair & eye color)
  4.  agency/contact name/email/cell (if applicable)
  5.  jpeg of CURRENT headshot/pics
  6.  pdf of UPDATED resume
  7.  jpeg of CURRENT selfie (MANDATORY-shoot from shoulders up, must clearly show face and hair length)
  8.  full URLs of your media links (MANDATORY)

B)  SELF-TAPE AUDITION COPY BELOW:

This is all about what good could look like, not what it has to look like. Let’s review the key takeaways from this video.

First, notice that Matthew, our sales consultant, provided Audrey with an IMMEDIATE response. And, his response covered all of Audrey’s questions and set expectations on next steps. Did you notice how he also shared a link to Mazda’s story about the origins of the Soul Red color?

The video was fun and engaging, and allows Matthew to let his personality come through in the initial exchange between him and Audrey. 

Did you notice how Matthew was able to greet Audrey by name and made note of her time table by setting a timer on his phone? How about how he offered her another Diet Coke? These are more great examples of demonstrating care and attention to detail. Acting like this will help you build rapport with your customers right away.

Finally, he set expectations by telling Audrey where they were going to go next and what they were going to do. And remember to take the opportunities you have to share what makes your dealership and Mazda unique!

What did you see here that’s different from what you do today? How could the interaction have been even better?

EMAIL INFO & VIDEO AUDITION TO:

johanna@wearebreakthrough.com (females only)
dana@wearebreakthrough.com (males only)

SUBJECT LINE:  Mazda Spokes

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15
Mar

BREAKTHROUGH CASTING- NYC: See Something Say Something TV and Radio (:30 PSA)

 

NON-UNION PSA

 

PROJECT:  See Something Say Something TV and Radio (:30 PSA)

CLIENT:  NYS Division of Homeland Security 

PRODUCER:  Chris Conto

PRODUCTION:  NYS Media Service Center

LOCATION:  NYC

SHOOT DATE:  Week of 4/25 (date TBD)

USAGE:  Digital/Social Media, Broadcast Radio (full buyout)

RATE:  $600/8 hrs (PARENTS); $300/8 hrs (KIDS); $400 (VO Talent)

 

SEEKING:

 

[PARENTS]

Female & Male, late 30s, ALL ETHNICITIES.  Principal, non-speaking roles.

Rate:  $600/8 hrs, full buyout, no agency fee

 

[KIDS]

Girls & Boys, 8-11 yrs, ALL ETHNICITIES.  Principal, non-speaking roles.  Must have valid Child Performer Permit.

Rate: $300/8 hrs, full buyout, no agency fee

 

[ENGLISH SPEAKING VO ACTOR]

Female, STRONG ACTOR with lower range and slight rasp, no accent.  Must have access or home pro studio for remote recording.

Rate:  $400, full buyout, no agency fee

 

[SPANISH SPEAKING VO ACTOR]

Female, STRONG ACTOR, authoritative.  Must have access or home pro studio for remote recording.

Rate:  $400, full buyout, no agency fee

 

SUBMIT INFO BELOW (see submission instructions for VO Talent at bottom of page)

A)  ROLES PARENTS & KIDS:

EMAIL REQUIRED INFO BELOW

  •  name/email/cell/city based/zip code
  • current physical stats (height/weight/hair & eye color)
  • age & DOB (minors only)
  • agency/contact name/email/cell (if available)
  • jpeg of CURRENT headshot/pics
  • pdf of UPDATED resume
  • jpeg of CURRENT selfie (MANDATORY-shoot from shoulders up, must clearly show face and hair length)
  • full URLs of your media links (MANDATORY FOR PARENTS ROLE)
  • 30-45 second personality clip (MANDATORY FOR KIDS ROLE ONLY)

 

B)  VO TALENT

EMAIL REQUIRED INFO BELOW & SELF-TAPE AUDITION COPY

  •  name/email/cell/city based/zip code
  • agency/contact name/email/cell (if available)
  • jpeg of CURRENT headshot
  • pdf of UPDATED resume
  • VO links (MANDATORY)
  • self-tape audition copy below (GIVE US 2 DIFFERENT READS)

VO AUDITION COPY:  (GIVE US 2 DIFFERENT READS)

Everyday we’re at risk from an unseen threat

Those who wish to do us harm walk among us

Often in plain sight

As New Yorkers, we have a duty to help protect ourselves, our families, and our neighbors

You…we…all of us

Never Forget

If you see something….say something

 

EMAIL:  johanna@wearebreakthrough.com

SUBJECT LINE:  See Something Say Something

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08
Mar

BREAKTHROUGH CASTING- NY CAPITAL REGION: Non-Union PSA seeking Bilingual English & Spanish Talent

 

NON-UNION PSA

DIRECT BOOKING FROM SELF-TAPES, HEADSHOTS & REELS

 

PROJECT:  Teen Gambling PSA   (English and Spanish)

CLIENT:  NYS Gaming Commission

PRODUCER:  Chris Conto

PRODUCTION COMPANY:  NYS Media Services Center

LOCATION:  Albany, NY (must self-report by car, no travel pay)

SHOOT DATE:  Week of 3/21 (date TBD)

USAGE:  TV, Radio, Web (full buyout)

RATE:  $800/8 hours (MOM); $300/up to 8 hours (KIDS)

 

SEEKING:

 

[BILINGUAL MOM] 

Female, late 30s-early 40s, Hispanic/Latina  STRONG ACTOR, must be BILINGUAL IN ENGLISH & SPANISH as the same talent will be used in both versions.  Direct booking from self-tapes, reels, headshots and resumes.

RATE:  $800/ 8 hours, no travel pay, no agency fee, must self-report by car to Albany, NY

 

[KIDS]

Girls & Boys, middle school aged, Hispanic/Latina/Latino.  Non-speaking roles.  MUST HAVE VALID PERMIT.  Direct booking from headshots/pics, current selfies (MANDATORY) and links to media (if available).

RATE:  $300/up to 8 hours, no travel pay, no agency fee, must self-report by car to Albany, NY

 

SUBMIT INFO BELOW (1 & 2 Adults; 1 for Kids)

1)  EMAIL REQUIRED INFO BELOW

  •  name/email/cell/city based/zip code
  • do you own a reliable car to self-report to Albany, NY (mandatory)
  • current physical stats (height/weight/hair & eye color)
  • age & DOB (minors only)
  • agency/contact name/email/cell (if available)
  • jpeg of CURRENT headshot/pics
  • pdf of UPDATED resume
  • jpeg of CURRENT selfie (MANDATORY FOR ALL ROLES-shoot from shoulders up, must clearly show face and hair length)
  • full URLs of your media links (MANDATORY FOR MOM)

2)  SELF-TAPE AUDITION COPY IN ENGLISH & SPANISH (translate copy)

  • MOM AUDITION COPY:

    INT. Kitchen. Mom sending off two middle school aged kids to school, one boy, and one girl. Kids whiz by mom, pulling on a coat and grabbing a lunch from her hands as the bus pulls up. She yells after them,Wait until it stops!”

    Mom turns to camera kinda shaking her head and half smiling:

    [MOM]

    As a parent, you want to protect them from everything, which sometimes means saying things they need to hear to keep them safe

    Things like “Don’t Smoke,” and “Don’t talk to strangers.” But how many of us talk to our kids about gambling?

    Teen gambling can become an addiction, a pathway to other destructive behavior. Be aware of the warning signs.

 

EMAIL:  johanna@wearebreakthrough.com

SUBJECT LINE:  Teen Gambling PSA

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